William Pasternak

William Pasternak

I’m a New York–based hospitality professional known for running award-winning bars. I consult across the hospitality industry, providing liquid development for liquor brands, and developing beverage programs, optimizing operations, and building websites for bars and restaurants.
I also create and share free tools and resources for the industry.

Web Design.

A screenshot of the 'www.solidwiggles.com' homepage

Solid Wiggles

An ecommerce platform for Solid Wiggles who make cocktail-inspired jellies and cakes.

A screenshot of the 'www.busboy.co' homepage

Busboy

Busboy is a platform highlighting the stories, lessons, and advice from members of the hospitality industry.

Resources.

A screenshot of the homepage for '86bread.com'

bread

A free resource for reviewing and sharing salary information for the hospitality industry. It is completely anonymous and crowd-sourced.

A screenshot showing a spreadsheet that can be used for batching cocktails.

Batching Spreadsheet

The only batching spreadsheet you'll need — whether you're batching by bottle count, targeting a specific total volume, or maximizing output with limited ingredients, this tool has you covered.

A screen shot showing a spreadsheet that can be used to track a bar's waste

Bar Waste Calculator

This spreadsheet helps you accurately set pars for your venue while tracking yearly waste — both financially and environmentally. Clearly see the financial impact of reducing waste in your bar.

A screenshot showing a 'tip pool' being calculated

Tip Pool Calculator

Quickly handle your end of night cash tips distribution.

A screenshot of a spreadsheet showing the yield of different fruit

Juice Yield Calculator

How much juice will this fruit make? How much fruit do I need to make a set volume of juice? This calculator answers these questions and more.